get more environmentalists
to vote in every election
The Environmental Voter Project aims to significantly increase voter demand for progressive environmental policy by identifying inactive environmentalists and then turning them into consistent activists and voters.
politicians listen to voters, and if environmental issues are a low priority for voters, they will be a low priority for policy makers
Polls show that voters consistently rank environmental issues among their lowest concerns in every election. This is a huge problem. Politicians listen to voters, and if environmental issues are a low priority for voters, they will be a low priority for policy makers. Yet polls also show that tens of millions of Americans strongly prioritize progressive environmental policies – the real problem is that these people do not vote. Indeed, even in recent nation-wide elections, over 15 million individually identifiable environmentalists have stayed at home on Election Day. Therefore, the key to getting powerful environmental policies in place might not be to persuade more Americans to be environmentalists; it may be as simple as getting more of our existing environmentalists to vote.
bring environmental voter turnout to a tipping point of overwhelming demand for progressive environmental policies
The Environmental Voter Project is a new, powerful concept that will use state-of-the-art social network incentives, big-data analytics, predictive modeling, and voter mobilization tools to (1) find inactive environmentalists and (2) turn them into consistent voters. Using a new generation of Get-Out-The-Vote techniques, we will be able to dramatically increase voter turnout and precisely measure our impact. EVP is a non-partisan nonprofit organization. We will not endorse candidates or tell people how to vote. EVP has a much bigger goal: instead of trying to influence particular elections, EVP aims to fundamentally change the electorate so that policy makers respond accordingly. Our steady, movement-building approach will use proven techniques to bring environmental voter turnout to a tipping point of overwhelming demand for progressive environmental policies.